Skip to main content

Dr Felicity Butler

From burnout to breakthrough: my path to Seven Sisters Rising

I’ve spent most of my life working for change. In Nicaragua, I worked alongside women farmers who were fighting for recognition of their unpaid work. Much of their work went unseen. They were unpaid, uncounted, and unvalued. That injustice stayed with me. It shaped everything that came after.

Back in the UK, I raised my daughter on my own. I worked. I studied. I earned a PhD in human geography, funded by The Body Shop. I worked in Fair Trade value chains and human rights, focusing on gender and equity. I helped companies look at sustainability from the inside out: how people are treated and how they can change systems for the better. But the deeper I went into corporate consultancy, the more I saw a pattern I recognised. Valuable work being overlooked. Unreasonable deadlines. Long days.

The pressure built. I worked long hours. I ignored my health. I felt anxious and exhausted. That was the breaking point, but also a turning point. I stopped. I walked in nature. I listened. I asked what I needed, and what others might need, too.

 I wanted to build something that lifted people up. With the support of family, friends and my community, I started something new. I reached out to people. I joined forces with others who believed in wellbeing over burnout. Slowly, I put down roots.

Now, I run Seven Sisters Rising which reflects who I am and what I believe. I take people outdoors, walking and running over the Seven Sisters, dipping in the sea, moving through yoga, sharing stories, and giving inspirational talks. I focus on women of all ages: teenage girls finding their strength, women in corporate life losing their balance, older women navigating change, health enthusiasts looking for adventure. I create space to breathe, move, talk, inspire, create, and be.

This work is about more than exercise or fresh air. It’s about reclaiming what matters. It’s about valuing the unseen. It’s about healing from burnout and building something steadier in its place.

Right now, too many people are running on empty. Stretched by work, family, and unrealistic societal expectations. We’ve learned to hide from ourselves. Hide from exhaustion. But it shows. In our bodies. In our relationships. In the way we see ourselves. We need a different way.

As a mum, I want my daughter to spend time in nature and grow up believing she can change the world. To be a changemaker like the women I’ve met on my travels. When she was younger, I struggled to find activities outside of school that didn’t rely on gender stereotypes or keeping girls indoors. Most options felt narrow and limiting.  

This business is my answer to that call. Calm. Honest. Real. A place where we move forward, together. Would you like to come along?

Maya, aged 13 and three quarters

The idea for Rising Girl Hikes first came to my mum and me while we were walking on the Seven Sisters.

She thought how amazing it would be for other girls to share this, walking the same paths while hearing stories of women who changed the world. Stories have a way of shifting how we see things, they can make you look at the world, and even yourself, differently.

Walking itself is powerful too! It clears your head, lifts your mood, and improves mental and physical health. When you hear about women who walked their own paths through history, it makes your own steps, on this walk and in life, feel even more meaningful.

I hope these hikes can be a stepping stone for other girls to see their own strength and confidence. I’m really proud of my mum for turning this idea into something real, being her own rising girl and encouraging me to be the same.

Let’s breathe together: retreats for women to reconnect, revive, and rise

My women’s retreats are a wellbeing offering for those seeking space to reconnect with themselves, with nature, and with what truly matters.

I’m a gender equity expert and mum, and this work grew from my own lived experience: burnout, invisibility, and the relentless pressure to keep performing.

Now, I guide walks, sea dips, yoga sessions, and storytelling journeys across the Seven Sisters for women of all ages who are navigating change, feeling stressed, or simply longing for renewal. These experiences aren’t just about getting fresh air. They’re about healing, being seen, and reclaiming joy, strength, and steadiness.

It’s a call to pause, breathe deeply, and rise together.
Learn more about Rising Women Hikes.

Rising Girl Hikes: Step into your story. Walk with courage.

I created Rising Girl Hikes as a guided outdoor experience for girls. Set along the stunning Seven Sisters, these walks offer a powerful pause from screens and social pressures, inviting girls to explore the stories of courageous women changemakers.

Through walking, open conversation, and creativity, Rising Girl Hikes helps girls build confidence, manage stress, and connect with their values.

With over 25 years’ experience in gender justice and women’s empowerment, I’ve designed these walks to support mental health, self-expression, and calm.

My hope is that Rising Girl Hikes helps girls feel strong in who they are, and inspired to shape their own stories.

Learn more about Rising Girl Hikes.

Our approach

Connect with nature

Spending time in nature helps us heal, as individuals and as a community. It gives us strength, helps us recover, and reminds us that we depend on the natural world and it depends on us. The Seven Sisters landscape carries the marks of history and faces the effects of the climate crisis. It shows us clearly how closely linked people and nature are.

Safe spaces for everyone

We provide safe and welcoming spaces for women and girls from all backgrounds. We offer subsidised places and value diversity.

Good enough philosophy

We believe women are enough as they are. In a world that often says otherwise, we create spaces where you don’t need to be perfect. Turn up as you are and be ready to rise as yourself.

Value the invisible

We recognise and honour the everyday care work that women and girls do, such as cooking, caring, organising, and building community. This work sustains our world, yet it is too often overlooked.

Burnout is not personal

We see burnout not as a personal failure but as a systemic issue. It grows out of cultures and economies that undervalue both care and nature. Real solutions go beyond self-care and must change the structures that cause chronic overload and environmental harm.

Care and growth

We build supportive communities where women and girls can share their stories, grow together, and practice collective care as an act of strength and renewal.

We use low-impact approaches that respect the Seven Sisters Country Park – a landscape of chalk cliffs, river valleys, and the South Downs.

Illustrations by Jasmine Floyd | Photography by Tadas (TK Photography) | Icons by Meghan Wise Art